I work with conferences and associations to build sponsorships that actually mean something — for the sponsor, for the delegates, and for the long run. Not every deal is the right deal, and I've learned to tell the difference.
Previously at
I work at The Association Specialists, managing sponsorship and partnership programs across multiple conference accounts simultaneously. That means understanding different industries, different audiences, and different sponsor motivations — and finding the thread that connects them all.
I came up through [your background here]. These days I spend most of my time in the gap between what a conference needs and what a sponsor wants — and figuring out how to build something that works for both.
How I work
Discovery before proposals
I want to understand your goals before I pitch anything. A sponsorship built around what you actually need is easier to renew than one built around a brochure.
The long view
The best sponsors come back every year. That only happens when the first year was worth it. I keep that in mind from the first conversation.
Honesty over pressure
If a package isn't the right fit, I'll say so. Sponsors remember the conversations where someone was straight with them.
Both sides of the table
I represent the conference, but a good deal works for everyone in the room — sponsors, delegates, and the organising committee.